Event Photography Finland

Giorgio Armani - Si Passione

Client: L’Oreal Finland - Giorgio Armani

RED AS A SIGNAL OF PASSION

Sì Passione Eau de Parfum, a sparkling, fruity floral fragrance with notes of Rose & Woody Vanilla. A perfume for women who are passionate, feminine, and free.

The striking rich red color of the perfume bottle captures the essence of passion, and in Giorgio Armani's own words, is "an irresistible combination of grace, strength and independence of spirit."

Giorgio Armani Si Passione is the new flagship fragrance for Armani. I was invited to photograph the launch gala event for the fragrance by the Finnish branch of L’Oreal Group, of which Armani is part of as well.

The gala event was held to officially launch the fragrance within Finland and was attended by retailers and brand experts from all around the country.

Kolme punaista hajuvesipulloa mustilla korkilla.

L’Oreal held the event within the gorgeous Mustio castle landscapes near Helsinki, which set the scene for the red & black themed event. Big part of the event was photographing this theme and all the gorgeous outfits and the passionate energy of the evening.

Joukko ihmisiä juhlatilaisuudessa ulkona puutarhassa, pukeutuneina mustiin vaatteisiin, ympärillä vehreitä puita ja pensaita.
  • Punainen Giorgio Armani -hajuvesipullo ja punaisia kukkia mustalla taustalla.

    The way you tell your story can make all the difference

  • Juhlatila himmeässä valaistuksessa, nainen seisoo juoma kädessään, taustalla on valotaulu tekstillä "Si passionne" ja ihmisryhmä keskustelee.

  • Punainen suutinkorkillinen hajuvesipullo tummaa taustaa vasten neonvalaistuksen edessä.

From this event one of my main goals as requested by the client was to cover the elegance and fun of the gala style event while smoothly transitioning later in the evening towards the party and celebration of the launch.

Pimeä huone, jossa on valaistu "Si passione" neon-kyltti ja ihmisiä taustalla punaisessa valaistuksessa.

Rebecca / L’Oreal - Translated from Finnish

“LOVELY PHOTOS! Wow!! Thanks again, we are really happy with the photos and will definitely keep your service in mind for possible future events! Positive feedback is definitely that there was a clear kick-off meeting and as a photographer you managed to handle the necessary movements in the space discreetly while capturing the most important moments”.

Event Photography Pricing

Artisti esiintymässä lavalla valaistuna savulla, yleisö innostunut.

The Process

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